01 not only stands for our CEO's birth month, day, and year but it also stands for how the brand started. 01TheBrand started off by creating only 1 unique piece of clothing without the expectancy of there being another. This added much meaning into the apparel we created and allowed our customers to have items that no other person have.Although customs are limited we've created pieces for everyone in hopes to inspire others to be 1 of 1.